This 330-page book has an easy-read style and will be of interest to anyone with sporting inclinations. Its sub-title, “Tools and techniques for successful team leadership from the sports world”, describes accurately its theme and content. From the off, it establishes a direct link between the two worlds, of business and sport. Sensibly, its first chapter points out the key differences between the two and offers words of caution about making too strong a link. After all, the make-up and operations of teams in business differ widely from those in the sporting context. It also highlights the fundamental difference in the way that the two sectors define and measure success.
So, this approach raises a couple of questions: (i) isn’t sport a sub-set of the larger world of commerce and business? And, (ii) isn’t it dangerous to generalise too far about the business of sport, given the vast differences in sporting commercial success? Both questions are valid and not really covered in this book. Indeed, as the reader progresses, it is clear that the real focus is on how sports coaches manage their teams, and the commercial outcomes are largely ignored after the opening chapter of caveats.