This book has credibility, intrigue and is a window on the world we live in. This much we learn from the opening dedication - "we dedicate this book to the alchemy of relationships, curiosity and serendipity" - and the fact that the Forward is written by Richard Barrett. Indeed, it is Barrett who describes the text as an "encyclopaedia of understanding about what it takes to build the neural pathways of an organisation."
At the heart of its 31 chapters, the book is essentially about authenticity; about the shift from product-based reputation to service- and people-centric reputation ... as a former consumer-goods marketer and now occupational behaviourist, this is core-reading for me! And, it is about the 'how' of what we do at work, in support of all the normal goal-setting and performance-management tools and techniques already embedded in the organisation.